Russia, Egypt and Nigeria show substantially more interest in bitcoin over ether, while Serbia, China and Switzerland (the Ethereum Foundation is based in Switzerland) are relatively more interested in Ethereum. From a glance at the countries within the top and bottom of bitcoin/ether search activity bins, we could conclude that developing and frontier economies are more focused on store of value and decentralized payment system utilities, whereas developed economies are more interested in refining and upgrading existing financial technology infrastructure via blockchain rails and smart contract platforms.