“There’s definitely a shift happening from mobile devices to wearables,” said Snapchat’s global head of luxury.
Beginning Wednesday, the Louvre’s “Egypt Augmented” exhibition offers a new way to learn about Ancient Egypt in partnership with Snap.
Currently in London, the Gucci Cosmos exhibition pairs the history of innovative tech with key moments from the luxury giant’s own rich past.
Beauty giant L’Oréal launched a new creative hub in Paris that includes an AI-powered tool for following—and perhaps creating—trends.
Comic giant Marvel’s new capsule collection with luxury designer Christian Louboutin includes free NFTs for buyers via VeVe.
The collaboration between iconic apparel brands Adidas and Moncler includes a campaign created with generative AI, plus NFT collectibles.
Humane’s wearable AI device will be revealed in November, but it made a public appearance on the supermodel elite via the Coperni runway.
Anrealage delivered a head-turning runway at Paris Fashion Week, spotlighting designer Kunihiko Morinaga’s latest color-changing outfits.
Augmented reality stations from Fabrix and DressX let Paris Fashion Week attendees try out designer styles, adding an interactive element.
Ever wanted hooves? Co-created with a community, the Hoofster from OnlyEver and AVAVAV debuted on the Milan runway.
Gucci creative director Sabato de Sarno’s first runway show for the fashion giant is also now in the metaverse.
An augmented reality experience developed by Snapchat maker Snap is part of the museum’s new “Rebel: 30 Years of London Fashion” exhibit.
MNTGE and the auction house transformed one of Keith Haring’s works—currently on sale as an NFT—into a patch with its own proof of ownership.
Fashion brand Diesel joins the likes of Valentino and Balenciaga in dropping digital clothes on the Meta Avatars Store.
Italian luxury brand Panerai will issue an NFT digital passport with its watches, providing a certificate of authenticity and other benefits.
Genies will give digital fashion creators a chance to earn cash while potentially co-creating with artists like Khalid and Banks.
The Diesel x Public Pressure drop on Polkadot and Polygon offers various perks, including a ticket to the fashion brand’s next runway.
Aura Blockchain Consortium, which also counts Richemont and Mercedes-Benz among its members, is targeting a “new phase of growth.”
Keith Haring’s 1987 artwork created on a Commodore Amiga has been minted on Ethereum and will be auctioned by Christie’s.
The G-Shock watch brand is coming to the metaverse via Polygon NFTs—and Casio wants to cultivate a community of collaborators.
Sportswear and lifestyle giant Adidas is partnering with artists on NFT drops and other products, kicking off during Korea Blockchain Week.
Just 100 pairs of the Adidas Originals Triple-White Forum 84 BAPE Low will be auctioned via NFT passes, which can be redeemed for the kicks.
South Korea’s leading metaverse platform Zepeto is betting big on NFTs with its ZTX joint venture with Jump Crypto, which led the seed round.
The Metropolitan Museum has launched a quest based app and installed a virtual doppelgänger on the Roblox gaming platform to meet young visitors where they are.
Luxury mobile style game Drest is teaming up with the leading fashion event in Scandinavia, enhancing its product with Web3 elements.
ZERO10’s AR Mirrors animate the new JD Sports x Nike Need it Now collection, allowing visitors to virtually try on 18 items—some of which come with additional AR enhancement effects like water droplets.
The cultural institution plans to establish an interactive space within the Ethereum-based world, as well as offer up NFT collectibles.
MNTGE’s Ethereum NFTs can be redeemed for patches from the likes of Jen Stark and OSF, along with Nyan Cat and Bored Ape Yacht Club artists.
Apparel brand Lacoste’s new digital storefront provides an immersive shopping experience—and NFT holders get full access.
Both physical and digital assets can be securely stored and showcased. Here’s how the “concierge vaulting” system works.