2023 scored a field goal for sport NFTs


2023 was a year of transformation for digital sports collectibles.

Several widely hyped attempts to merge crypto with sports entertainment failed to catch on; more than a few Web3 projects pivoted or restructured their offering, responding in realtime to shifting demand. 

But there is a silver lining. Sports platforms that centered on fan culture proved surprisingly resilient. New platforms that focused on gamified experiences found their footing, and even in some cases, significant growth. The truth is, most fans aren’t looking to become team managers via tokens — they’re looking for connections with their favorite players, and new ways to experience the game they love. 

Here are three takeaways from the world of Web3 sports in 2023. 

Fan tokens are down, but not out

Crypto fan tokens first arrived on the scene nearly half a decade ago, promising holders a variety of benefits, including team voting rights and exclusive access to content. However, most of these benefits have failed to materialize in a meaningful way, stoking criticism from fans. 

This year, Tottenham released their own fan token, only to experience the same community pushback experienced by other European soccer clubs who were early to the fan token game, including Paris Saint-Germain and Juventus. Participating fans felt disenfranchised from club decision-making, and speculation continued to be prioritized over genuine engagement. The UK Parliament went so far as to publish a report criticizing British soccer clubs for promoting sports NFTs tied to illusory perks.

Beyond Europe, however, several soccer clubs have begun advancing the concept of fan tokens through more ambitious forms of community governance. Avispa Fukuoka, a Japanese soccer club in the nation’s top J1 League, transitioned into a full-fledged decentralized autonomous organization (DAO) this February. This model grants Avispa’s members much more decision-making power than the programs we’ve seen in Europe to date, and several other Japanese soccer teams have followed in Avispa’s footsteps and adopted the DAO model. 

The year also held additional hope for fan tokens in the form of full-contact experimentation. Karate Combat, a live combat sports league set in virtual environments, began transitioning their organization into a DAO run by both athletes and fans this year. 

And while earlier sports DAOs like Krause House have yet to achieve their members’ ambitions, this new generation of DAO-ified sports clubs may signal a broader movement towards bolder, fuller forms of community governance. In short, while many have fallen short of their initial promises, it’s too soon to count fan tokens out. 

Fans want to be players, not just owners

For many sports enthusiasts, collectibles are much more than digital objects — they’re part of their identity as fans. This deep connection is one of the reasons why digital collectibles have seen sustained success among sports fans, particularly when paired with gamification features.

Despite launching during 2023’s bear market, the release of NFL Rivals is a great example. The game lets users build virtual teams using NFTs of NFL players to compete with other fans, gamifying the process of collecting and trading these collectibles. These NFL collectibles also unlock exclusive in-game events and rewards, further immersing players in the world of football.

This is also why 2023 saw a number of platforms focused on improving access to Web3 experiences, through products like commemorative tickets and free-to-play games. During the 2023 baseball season, over 100,000 commemorative tickets were redeemed by baseball fans on Candy Digital. To celebrate the MLB playoffs, the platform launched a free game for baseball fans, providing a new onramp for fans to experience digital assets. 

This dual-track approach mirrors recent developments within the Web3 gaming space, and over the past year, both the sports NFT and Web3 gaming industries have become more accessible and enjoyable for “crypto curious” audiences and no-coiners alike. 

Fans want to connect, not just collect

Beyond digital collectibles, major sports leagues like the MLB and NFL went big this year with new Web3 venues and platforms dedicated to connecting fans with one another and their favorite players. Even though most sports entertainment is consumed from home, socialization and community-building will always be the heart of sports culture.

To that end, the MLB became the first major sports league to launch a virtual ballpark in their very own metaverse this year, providing an interactive setting for fans to gather during live baseball games. The virtual ballpark’s first live event included an NFT scavenger hunt and other Web3 activations, showcasing how Web3 can also be used effectively in real-world sports settings.

Read more from our opinion section: Sports betting is crypto’s true killer app 

Not to be outdone, the NFL Alumni Association is working on a new initiative that empowers former athletes to create their own Web3 experiences and connect with fans. While this new platform is still under development, it is also expected to feature digital collectibles and metaverse interactions. 

Based on the results of Deloitte’s 2023 Future of Sports Fandom report, digital platforms like this may be what fans are increasingly attracted to. With the majority of report respondents expecting in-home sports entertainment to be more interactive, immersive and easier to access than they are today, this year’s Web3 activations are certainly raising the bar for the industry.

Looking forward to the 2024 season

The Web3 sporting projects that have found success have taken the lessons of the recent bear market to heart: building experiences that connect fans with their favorite players, and allowing them to experience the game in new ways. As these platforms show us, digital ownership can unlock something transformative for fans: the ability to create your place, and your legacy, on the field. 

It’s clear that the goal isn’t to get sports fans to ape into crypto — it’s to unlock new forms of entertainment and engagement, powered by Web3 technology.

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Here’s How to Not Feel Guilty About Using AI to Make Yourself Into a Handsome Pirate


Artificial intelligence is making everyone a would-be poet and artist. But for the real creatives out there, it’s blockchain that will provide value through scarcity and authenticity.

The recent rise of AI tools like Midjourney and DALL-E has led to an explosion of creative output, giving every budding artist an easy way to turn loose visions into concrete realities. 

But many professional creatives have a more tortured relationship with this technological breakthrough, especially when it comes to growing the value of their creations and being compensated for their contributions to these AI tools’ vast datasets. 

It is clear that blockchain is even more essential for artists and creators now that advanced AI technologies have been released into the wild.

AI is only as creative as its data set

There is no doubt that many of the things AI is being used to create are impressive, aesthetically pleasing, and seemingly “creative.”

But these AI tools were trained on vast data sets which contain countless works from human artists and creators — nearly all of whom are not being compensated for their contributions. It’s no surprise, then, that there is a growing belief that some forms of AI are essentially a technologically advanced form of plagiarism.

You may get a kick out of prompting Midjourney to create a portrait of Pikachu in the painting style of Gustav Klimt, but having the ability to spin up derivative works based on others’ intellectual property and creative style is illegal at worst and morally dubious at best.

This is not to say that AI is bad for artists, or that generative content has no value. 

Used correctly, these tools open many exciting, pro-social possibilities for ordinary individuals and professional creatives alike. But to avoid a dystopian reality where humanity is sucked out of the creative process, AI developers should first secure permission to use artists’ works when training their software, provide compensation to these creators, and give them the option to remove their works from the data set if they so desire. 

Blockchain technology is perfectly suited to provide these artist protections. By recording ownership on a blockchain ledger, artists can protect their intellectual property rights, receive automated royalties whenever their work is used in a training set, and prevent others from plagiarizing or copying their work.

Authenticity will always matter

Within the world of art, it is essential to balance both abundance and scarcity — an artist’s eventual goal is to create ever more valuable art that feels both exclusive and accessible to an audience.

Using today’s AI tools, it’s increasingly effortless to generate high quality creative works in seconds — which is leading to more creative abundance. But for the real creatives out there, these tools lack the scarcity aspect that makes art actually valuable: This is where blockchain steps in.

It is already shockingly simple for anyone to use AI to generate new artworks that resemble those of existing artists or create convincing “photographs” and “footage” of public figures. By recording ownership and transactions on a decentralized and immutable ledger, blockchain can provide authenticity and scarcity for any form of digitized art or cultural asset that will then distinguish it from any inauthentic AI version.

For instance, by digitizing something like a rare historic photograph and then releasing it as a limited edition collection, museums could simultaneously verify that the photograph is real (as opposed to AI-generated), while also creating new forms of cultural engagement and value. 

There will always be a demand for traditional artwork and creative pieces born from manual processes. What many collectors value is the human imagination and effort behind a work: There is no replacement for authenticity. 

Not much is keeping people from printing their own baseball cards or buying imitation art — but there’s a reason a 1952 Mickey Mantle card sold for $12.6 million last year and the Mona Lisa is considered priceless, while you don’t see DALL-E images reaching anywhere near those sort of price points (or any price points, for that matter).

Blockchain will increasingly draw attention to the value of scarcity by ensuring that original works like the Mona Lisas of the world are valued and protected. 

In other words, there’s a fair chance that most valuable NFTs in the future will consist of collections that are designed to preserve specific historical or cultural artifacts, as opposed to the pricey generative art collections we see today.

AI as an interface, blockchain as the infrastructure

The internet has always been both a gift and a curse for creators. 

On one hand, the internet provides near-limitless opportunities for artists to showcase their work to a global audience and connect with potential buyers. However, the internet also poses significant challenges for artists in terms of copyright infringement and compensation. 

With this new popularity in AI, these opportunities and challenges have grown exponentially overnight. We’ve reached a strange inflection point where it has never been easier to produce creative works, even as the creative process is at risk of being commoditized and automated.

The most sustainable path forward is to continue creating more sophisticated, openly available AI interfaces while leveraging blockchain technology as a base layer of data integrity, availability, and trust. 

Both artificial intelligence and blockchain are at the “Web2.5” stage of their evolutionary trajectory: an open, transitory state from “emerging tech applications” to “de facto solutions” for many sectors of the current internet. 

As long as these technologies are used to make exciting new things AND protect existing value, everyone stands to benefit.

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