Ron Faris at Nike Is Running With Web3

In a marketing world of social media dominance, where brands are trying hard to create direct relationships with their customers, Faris and the Nike team are connecting more than most. “This is our effort in creating a digital marketplace for the future, which is powered by digital, which harmonizes products, experiences, and services in new ways which meet the consumer where they are,” Faris told Hypebeast in April.

Refik Anadol’s AI-Driven Work Breaks Big in 2023

He has done everything from releasing a 1,000-piece NFT art collection to benefit the Yawanawa indigenous people of the Amazon rainforest (which uses weather data from the village to power the works and has recorded over 8,600 ETH in secondary sales volume, all artist proceeds going to the tribe) to debuting his work on The Sphere, in Las Vegas, alongside visuals from U2 and Darren Aronofsky. Notably, he recently wrapped a significant run at the Museum of Modern Art where his generative artwork, Unsupervised, captivated thousands and was then acquired by the museum for their permanent collection.